3A Services

A Financial Contract Compliance Audit is a comprehensive review and assessment of a marketing agency’s financial and contractual obligations. The primary objective is to ensure alignment between agency practices and agreed contractual terms. This includes an in-depth evaluation of client specific financial records with a particular focus on the following areas within:

• Enhanced control and visibility over marketing budgets (particularly across Media, Production, and Creative functions)
• Mitigation of recurring non-compliance issues
• Recovery of client funds and identification of future cost savings
• Early detection and prevention of recurring non-compliant practices
• Verification of adherence to corporate governance standards
• Strengthening of relationships through increased transparency and accountability

While media auditing is now common practice, growing trading complexity and volume mean audits focused on inventory media, AVBs, fees, and unbilled items can deliver significant ROI

The consolidation of creative and production services into single agencies has expanded audit scope, making reviews of WIP, budgets, pass-through costs, resources, and fees essential for uncovering valuable insights and efficiencies

Influencer audit review focusing on financial compliance with the agreed terms, emphasising key financial aspects to ensure clarity, transparency, and strong governance in a fast-evolving discipline.

Any marketing activity involving contracts, KPIs, and spend can be audited — including POS, affiliate marketing, PR, barter activities, field force and legal services.

A Contract Compliance Exit Audit is a financial compliance review conducted at the end of an agency relationship to ensure a clean financial close-out. It identifies and facilitates the recovery of any outstanding funds — such as rebates, unbilled media, unreconciled balances, and credit notes — while providing valuable learnings to strengthen future agency contracts. Most client–agency agreements permit such audits within six to twenty-four months of termination, helping advertisers secure owed monies and ensure a transparent transition.

We provide tracking for your audit findings to assure that returns are captured, tracked and marked for real cash back

Operational reviews, qualitative assessment and workshops to guide influencer engagement and results

Fee review and support based on audit learnings to assure commercial discussions are based on past remuneration arrangements, best practice and resources

• Review of in-housing activities and processes
• Review and support on non-transparent buys
• Support on agency relationships

It all starts with the contract…

A strong contract is the foundation of a well-governed, transparent, and effective agency–client relationship.

We provide expert commercial contract guidance across media, creative, and influencer disciplines — ensuring agreements are fair, precise, and aligned with the realities of the market, business models, and technical frameworks

Our Influencer Governance Programme helps central Procurement and Marketing teams evaluate and optimise their influencer management and operating models.

The service provides clarity on compliance, identifies risks, and offers best-practice guidance for future structures and governance. Key focus areas include investment trends, operating models, contracts, influencer strategy, compliance, and KPIs. The process combines data analysis, local market questionnaires, and qualitative interviews, followed by a workshop on business requirements and compliance best practices.

Clients receive a comprehensive overview and risk assessment with actionable recommendations and optional implementation support. The program typically runs 4–12 weeks, depending on scope and market size, and is ideal for advertisers investing over €1 million in influencer marketing across multiple markets.